Artists have enough hammers and nails to build a mansion. But where are the architects, the developers, the people who used to sit in marketing and A&R development departments at the labels? The answer is they've been fired, went back to law school, switched to a different industry, or are now just listening to music for fun.
Welcome to the great music marketing void. Mike Doernberg at ReverbNation got in front of artists recently at New Music Seminar and doled out endless pearls of wisdom. This is one of the experts, but Doernberg can't hold your hand the whole way. In fact, Doernberg himself calls DIY 'crap,' as bluntly as that.
And doesn't that say it all? The guy who would love nothing more than to create a magical marketing button is telling artists that ReverbNation is simply a distribution
http://www.digitalmusicnews.com/stories/080310parting
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